Job Description

Creative Role at SadaPay

SadaPay is transforming financial services in Pakistan with a digital-first experience that makes managing money simple, transparent, and hassle-free. With over three-quarters of the population still unbanked, we believe financial services need a radical shift. With SadaPay, all you need is a CNIC, a phone number, and a smartphone to get started; no paperwork, no long waits. Our 3+ million users have left behind their worst banking frustrations: no hidden fees, free local transfers, and a payment experience that's actually enjoyable. Pair that with friendly customer service and a vibrant debit card, and suddenly, finance doesn't just work; it feels fun!

SadaPay's in-house Creative aims to create impeccable online & offline content pieces that help keep our content engine running. The team's built upon the values of being contextually-driven and CI/CD.

If you're a skilled Creative Practitioner looking to join a team of Creatives that will allow you to learn & grow at this exciting convergence of artistry and technical skill, please don't stop scrolling. This full-time role on the Creative Team will require you to think, ideate, and generate high-quality art assets using skills such as design thinking, logic, user research, copywriting, and, of course, visual design. Your work will be put out on our ever-growing digital platforms and will be seen on a global scale, helping influence people and communities to up their visual design game.

As a Sadanaut you will:

• Ensure brand and design consistency across all digital and offline touchpoints
• Visualize and craft creatives from Marketing briefs for social media, digital marketing, and in-app marketing campaigns
• Ideate with Marketing and Creative teams on campaigns and promotional projects
• Lead and collaborate with 2D/3D design team on high-quality creatives and project plans
• Leverage generative AI and automation tools to accelerate and optimize asset creation
• Apply CI/CD principles to streamline Creative Team processes, including the 3-step design workflow
• Manage cross-functional relationships with Marketing, Creative, and Product teams for data-driven creative work
• Design office branding solutions in partnership with Procurement, Operations, and external partners
• Lay groundwork (asset collection and composition) for 2D/3D animation projects
• Lead employer branding campaigns in collaboration with relevant stakeholders

What it takes to become a Sadanaut:

• 3 - 5 years in visual design or creative direction (startup/fintech preferred)
• Strong portfolio across social, campaigns, employer branding, and environmental design
• Proficient in Figma and Adobe Suite (Illustrator, Photoshop, InDesign)
• Hands-on experience with generative AI design tools
• Solid understanding of design systems and brand consistency
• Able to brief and collaborate on 2D/3D animation projects
• Cross-functional experience with Marketing, Product, or People teams
• Familiar with iterative/CI-CD creative workflows
• Strong copywriting instincts paired with visual thinking
• Data-informed design sensibility
• Confident presenter and stakeholder communicator
• Able to manage multiple projects without compromising quality or deadlines

Nice to Haves:

• Experience with employer branding or internal communications campaigns
• Exposure to environmental/office branding or wayfinding design
• Basic motion design skills or experience briefing animators

Perks of being at SadaPay:

• USD-Denominated Salary: At SadaPay, all salaries are pegged to USD to help protect team members from inflation. If the dollar depreciates against the PKR, you'll always receive a minimum payment equal to your PKR salary.
• Hybrid Work Culture: In locations where we have an office, our teams follow a hybrid work model with 2 days in the office and 3 days remote each week, balancing collaboration, flexibility, and focused work.
• Flexible Leave Policy: We offer a flexible leave policy to support a sustainable work-life balance. We trust our colleagues to manage their work and leave responsibly.
• Comprehensive Insurance Coverage: Every Sadanaut, regardless of grade, receives Medical Insurance (covering both outpatient and inpatient care), including immediate family and parents.
• Provident Fund Contributions: Provident fund contributions are provided to all team members to support their financial growth.
• Technology and Resources: Each colleague receives a laptop and additional resources (relevant to their role) to ensure they can work efficiently and comfortably.

Equal Opportunity Provider:

At SadaPay, we are committed to fostering an inclusive environment where everyone feels welcome and valued. We strive to make every Sadanaut feel comfortable and respected in the workplace. Discrimination of any kind has no place here; instead, we promote a culture of respect and mutual support among colleagues. Our recruitment process is built on fairness and equality for all, irrespective of race, age, gender, color, religion, social status, disability, or ethnicity.

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